↳ Background
Together with Laura, the marketing manager of Prima, we held various meetings to define the style and mood we wanted for the new campaign of NotJustBodyCare. We decided on the number of days to shoot outside and inside during these sessions.
↳Production
We spent two days shooting in the studios and two days outdoors. Collaborating with our makeup artist expert, we aimed to achieve perfect skin for our model. The outdoor shoot was meticulously organized, focusing on capturing the campaign in the most natural and untouched locations.
↳ Achievement
The entire campaign and website were launched with all of our pictures. The Prima team and management were very pleased with the results, and we successfully created an engaging, nature-centric campaign for these products.