↳ Background
This project was carried out in collaboration with a video production partner whom we frequently engage to create various campaigns. The filmmaker and I conducted research to determine the best possible location for shooting the campaign.
↳Production
After identifying the perfect location, we chose a sailing boat. The shoot was meticulously organized, providing us with the opportunity to engage with the sailor and benefit from favorable lighting conditions. All footage was captured using Hasselblad and Red Helium cameras.
↳ Achievement
The lookbook we produced had a significant impact on people and achieved great success. Brands and shops commended the influence our product had on social media, acknowledging that we delivered a perfect representation of what they aimed to showcase.
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